Features - Marketing Eye Magazine http://marketingeye.org/features.html Tue, 19 Mar 2024 03:09:44 +0000 Marketing Eye page generator en-gb The Food Stalker: Sandie Ward http://marketingeye.org/features/the-food-stalker.html http://marketingeye.org/features/the-food-stalker.html The food stalkerWhat inspired me to write a blog?
I want to “Go to Oz” like Dorothy did and share my passion for food and fashion. All of my time spent traveling the world relate directly to finding a human face to associate with my destination, the food I eat and the memories. In a time of fast growing technology I think we are all seeking ways to “connect”, encouraging us to find through the universal language of food a genuine human connection.
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msmith@marketingeye.com (Mellissah Smith) Features Thu, 18 Oct 2012 01:43:09 +0000
Change for the better http://marketingeye.org/features/change-for-the-better.html http://marketingeye.org/features/change-for-the-better.html Change for the betterLogistics can be a tricky market but as Grant Gurney, general manager business development for Yusen Logistics explains to Marketing Eye, an integrated business model is the way forward. 

Yusen Logistics was born on October 1, 2010, of a merger between the NYK Group’s freight forwarder, Yusen Air & Sea Service, and its domestic logistics company NYK Logistics.
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msmith@marketingeye.com (Mellissah Smith) Features Wed, 17 Oct 2012 23:57:18 +0000
50 Shades of Marketing http://marketingeye.org/features/50-shades-of-marketing.html http://marketingeye.org/features/50-shades-of-marketing.html 50-shades-of-marketingI have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey".

If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.
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msmith@marketingeye.com (Mellissah Smith) Features Fri, 12 Oct 2012 05:53:51 +0000
Find out what 'Creating Content to Drive Connections' really means. http://marketingeye.org/features/find-out-what-creating-content-to-drive-connections-really-means.html http://marketingeye.org/features/find-out-what-creating-content-to-drive-connections-really-means.html Find-out-what-Creating-Content-to-Drive-Connections-really-meansA goal for Marketing Eye is to improve customer satisfaction in the next 12 months.

It takes so much effort and money to acquire a customer, that by investing back in their satisfaction, we will automatically improve our bottom line and create greater brand loyalty.

To do this though, you need to create a "shift" in the way people think in your organisation. That is easier said than done.
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msmith@marketingeye.com (Mellissah Smith) Features Fri, 12 Oct 2012 05:54:52 +0000
Why Start-up's Fail - 10 Reasons To Consider http://marketingeye.org/features/why-start-up-s-fail-10-reasons-to-consider.html http://marketingeye.org/features/why-start-up-s-fail-10-reasons-to-consider.html why-start-up-s-fail-10-reasons-to-considerToday, I am reminded yet again why start-ups fail.

I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.

They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.

I asked all the normal questions;
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msmith@marketingeye.com (Mellissah Smith) Features Fri, 12 Oct 2012 05:57:00 +0000
Why does business suck the life out of your personal life? http://marketingeye.org/features/why-does-business-suck-the-life-out-of-your-personal-life.html http://marketingeye.org/features/why-does-business-suck-the-life-out-of-your-personal-life.html why-does-business-suck-the-life-out-of-your-personal-lifeHave we all got it so wrong?

A few weeks ago, I had to cancel a trip to the US that was for both business and pleasure. Mainly business, but a few days pleasure that I was seriously looking forward to. There were real reasons, which I cannot disclose here, but nevertheless, business was somewhat involved.
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msmith@marketingeye.com (Mellissah Smith) Features Fri, 12 Oct 2012 05:59:44 +0000
Is BUSINESS AS USUAL killing your brand? http://marketingeye.org/features/is-business-as-usual-killing-your-brand.html http://marketingeye.org/features/is-business-as-usual-killing-your-brand.html is-business-as-usual-killing-your-brandI am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level.

What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.

Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.
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msmith@marketingeye.com (Mellissah Smith) Features Fri, 12 Oct 2012 05:54:18 +0000
What do successful people do that you don't? http://marketingeye.org/features/what-do-successful-people-do-that-you-don-t.html http://marketingeye.org/features/what-do-successful-people-do-that-you-don-t.html what-do-successful-people-do-that-you-don-tEver wondered why people soak up every word that a truly successful person says? Or why, they seem to do less talking than the person engaging with them in conversation?

Successful people are unique. They don't need to buy a Ferrari (or any other car like this - if you get my gist)  to show that they have money, nor will they order the most expensive wine in a restaurant. They typically do not wear obvious designer briefs and they never tell you how good they are or what accomplishments they have made.

Instead, they listen attentively, ask questions and put the spotlight on others.
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msmith@marketingeye.com (Mellissah Smith) Features Fri, 12 Oct 2012 05:58:50 +0000