Marketing - Marketing Eye Magazine http://marketingeye.org/marketing.html Tue, 19 Mar 2024 08:02:18 +0000 Marketing Eye page generator en-gb What can marketing automation do for your business? http://marketingeye.org/marketing/what-can-marketing-automation-do-for-your-business.html http://marketingeye.org/marketing/what-can-marketing-automation-do-for-your-business.html automation2
Yesterday, I spoke at Cebit 2014 on sales process automation.

It was an interesting topic because so many Australian companies have yet to realise just how much more efficient their sales process can be through sales automation and the ROI in terms of revenue acquired because of having an effective sales process automation system in place.

Collaborating CRM, marketing automation, workflow automation and email marketing, sales process automation is one of the most important areas for businesses to focus on in 2014. 
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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 03:25:29 +0000
How to flirt with your customers http://marketingeye.org/marketing/how-to-flirt-with-your-customers.html http://marketingeye.org/marketing/how-to-flirt-with-your-customers.html flirt2
Why marketing automation is more than just a buzzword; it’s a way businesses can flirt with customers.

You walk in to your favourite restaurant and immediately, something beautiful captures your attention.  Summoning all of your courage, you walk over to that breathtaking prospect and begin your introduction.  I’ll stop you right there - I’m not talking about a man!  I’m describing a potential new client, and that instantaneous attraction of making a new connection.  Similar to dating, you must approach business like you would a potential mate. 

Yes, I’m encouraging you to flirt with your customers.

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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 03:18:54 +0000
Why your clients hire you for the job and not someone else http://marketingeye.org/marketing/why-your-clients-hire-you-for-the-job-and-not-someone-else.html http://marketingeye.org/marketing/why-your-clients-hire-you-for-the-job-and-not-someone-else.html hire2
We hit the road running in Atlanta and haven't looked back since.


In just six short months, we have embarked on changing the mindsets of many small businesses in Atlanta, that have been pressured by the Global Financial Crisis and are reluctant to ease their way out and invest in marketing.

As we know, many companies that increased their investment in marketing during this period grew significantly. It's just like when everyone is walking one way and you are walking the other. You all of a sudden stand out and people take notice of you. If they like what they see, then you make connections.

The past few months, we have been working with one of the most impressive companies in the US - Accretive Solutions. They provide consulting, staffing and outsourcing solutions to companies and have 11 offices throughout the country.

What impresses me most about Accretive Solutions is their people. If you ask any of their clients, they all say that it's their people that set Accretive Solutions apart from competitors. They don't hire juniors, and instead invest in people with experience and passion for doing challenging, interesting work.
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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 03:10:16 +0000
How to define your target audience http://marketingeye.org/marketing/how-to-define-your-target-audience.html http://marketingeye.org/marketing/how-to-define-your-target-audience.html target2
Driving down the streets of Munich, I looked ahead to see three vehicles in a row. It immediately had me thinking - what makes one car stand out from the rest when every car has a purpose?

Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 02:56:41 +0000
Leadership and the role marketing plays http://marketingeye.org/marketing/leadership-and-the-role-marketing-plays.html http://marketingeye.org/marketing/leadership-and-the-role-marketing-plays.html

"Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations." —Peter Drucker

If you look at Steve Jobs and his role as a leader and marketer at Apple Inc., it's easy to see how the two roles work closely together. Without marketing, no-one would be any the wiser about Steve Jobs role at Apple Inc nor would we have had the opportunity to be captivated by his performances each time he launched a new product. Instead, we would simply wait for a product to be on the shelves and without all the "sizzle" we probably would never have been as enticed to stand in line and buy each product the minute it was launched.

Some leaders fail to see the value in marketing, and although they may have a role in the organisation that is responsible for certain outcomes, they may see it more as a sales related function which is why it often falls under this umbrella.

Smart, insightful, charismatic, thought leaders understand the value of marketing. They use it and often abuse it to become leaders that everyone follows. Rather than focus solely on a product or service marketing campaign, they use it to elevate their position in the market with a double edge sword, by at the same time ensuring that the company brand and positioning benefits from association.

3 Ways Leaders Use Marketing 

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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 02:52:31 +0000
Midwest Medical Enterprises Brings New Branded Medical Device To Market http://marketingeye.org/marketing/midwest-medical-enterprises-brings-new-branded-medical-device-to-market.html http://marketingeye.org/marketing/midwest-medical-enterprises-brings-new-branded-medical-device-to-market.html midwest2
A few years ago, I began travelling internationally once a month. While the jet lag had me struggling to keep awake in meetings, it was only secondary to my concern of swollen ankles which eventually extended right up my leg. It would take days to go down and I started experiencing pain that wouldn't go away.

I had a problem.

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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 02:43:30 +0000
#Boost Adidas Experiential Marketing Campaign A Winner http://marketingeye.org/marketing/boost-adidas-experiential-marketing-campaign-a-winner.html http://marketingeye.org/marketing/boost-adidas-experiential-marketing-campaign-a-winner.html adidas2
I cannot believe my day yesterday.

Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my favourite cafe in Melbourne. I dropped my car off at the office, and as I rushed outside the building to grab a taxi, I literally stopped in my tracks. There was so much traffic - bumper to bumper, and I had to be at the Lawyers office in 30 minutes. I panicked. 

It wasn't a great start to the day.

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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 02:34:45 +0000
The way your company wins in the future is very different... http://marketingeye.org/marketing/the-way-your-company-wins-in-the-future-is-very-different.html http://marketingeye.org/marketing/the-way-your-company-wins-in-the-future-is-very-different.html futur2
There is one thing we all know for sure about business as we go into the future:

The way your business wins in the future is very different than the way it has won in the past

Just when we think we have got it 'sorted out' something else comes along and again, small businesses fall behind the eight ball.

If I look back on the past 20 years or so, business has changed dramatically. 

  • Globalization is changing the way we work, play and learn
  • Technology affects every element of our lives and being
  • Employees have become the single most important part of any business
  • A person can no longer just blunder into business and expect to survive
  • Old business models and paradigms have changed and will continue to do so
  • Connecting with customers doesn't come just by word of mouth, a strong sales team or advertising in the local newspaper
  • People have changed.
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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 02:14:39 +0000
The new sales and marketing plan : how to boost sales quickly http://marketingeye.org/marketing/the-new-sales-and-marketing-plan-how-to-boost-sales-quickly.html http://marketingeye.org/marketing/the-new-sales-and-marketing-plan-how-to-boost-sales-quickly.html

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February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies are taking stock of whether or not they will make their sales targets.

Marketing Eye is safely on-track, but instead of sitting back and watching the new clients come in, we are firmly placing our feet on the accelerator and going full steam ahead. Our Melbourne and Sydney offices are looking for 50 new clients before the end of the financial year. 

So, like any good manager, I have put aside a marketing budget of $150,000 to be spent on sales and marketing activities. Our internship program ensured that we had a heap of new ideas, and alongside our exposure to the US-market and the way they use technology to power marketing campaigns, I have to say, I am fairly confident that this goal is achievable.

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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 02:06:00 +0000
What we all can learn from Miley Cyrus http://marketingeye.org/marketing/what-we-all-can-learn-from-miley-cyrus.html http://marketingeye.org/marketing/what-we-all-can-learn-from-miley-cyrus.html miley2
A few years back, I heard of a character called Hannah Montana from one of my nieces who desperately wanted her album. I couldn't be bothered going out to buy it, so I simply gave her money so she could do it herself. Sitting in the car, she sang songs from Hannah Montana, mimicking her teenage idol.


All fairly harmless stuff - after all, Hannah Montana was a Disney brand, wholesome and pure that teenage girls the world-over could relate to.

Then something happened. She grew up. From teen idol to woman and that's where it all began.

Like Madonna before her, and Kylie Minogue for that matter, Miley Cyrus, the former sweet teenage girl that played Hannah Montana wanted to evolve her brand image and take it to the next level. If she would have kept up the wholesome image, it probably would have ensured that her brand diminish over time. Instead, she reinvented her brand. First it started with a number of selfies in proactive poses creating headlines. Then it was the picture of her smoking pot which  I would imagine was not by accident - instead just part of a brand evolution.
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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 01:52:18 +0000
25 Ways To Turn a Startup Into A Million Dollar Business in 12 Months http://marketingeye.org/marketing/25-ways-to-turn-a-startup-into-a-million-dollar-business-in-12-months.html http://marketingeye.org/marketing/25-ways-to-turn-a-startup-into-a-million-dollar-business-in-12-months.html ways2
What started out as a dream became a reality, much faster than I anticipated.


Many entrepreneurs can attest to having a dream or maybe just something on their bucket list that needs to be crossed off. I am one of those people. I have a dream but most importantly for me, an item on my bucket list that needs to be crossed off by a given time frame. 

What once was a dirty word to me, the position of entrepreneur in a fast growing, dynamic company is the most exhilarating career choice I could have every made.

What other job has you jumping out of bed at 5am each morning, dressing in a matter of minutes and rushing off to the office to start your day? For that matter, what other job gives you the highs of an entrepreneur and the flexibility to be exactly who you are?
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msmith@marketingeye.com (Mellissah Smith) Marketing Wed, 11 Jun 2014 01:33:20 +0000