21 November 2024 Last updated at 03:25 GMT

Brand

What are you doing with your personal brand?

What-are-you-doing-with-your-personal-brand
Category: Brand
Last night, after a good friend’s birthday celebration, I headed off to Trak in Toorak to hear Ben Hazelwood, a final 8 contestant on The Voice sing with Prinny Stevens.

They were brilliant. They clearly loved what they were doing and were coming to terms with their new-found fame in Australia. There were hundreds of fans completely absorbed by every word they sang. It was great to see.

As we stood around chatting in one of the private bars, I watched Ben Hazelwood at work. He was the consummate professional, exceptionally polite and engaging.

Read more...

How to wear your brand on your sleeve with enthusiasm

How-to-wear-your-brand-on-your-sleeve-with-enthusiasm
Category: Brand
How often are you asked to do a speech or presentation?

If it is like me, I am always asked to do speeches, but as I have gotten older and more experienced, I am a lot better at picking and choosing where I should spend my time doing presentations.

Read more...

What is a brand for life?

what-is-a-brand-for-life
Category: Brand
Life is a long time and staying loyal to certain brands whether it's Heinz Baked Beans, Chanel No. 5 perfume, Nike, Tiffanys, Toyota, Ray Ban or Mokador Coffee - the endurance of brand loyalty can be a long, arduous path.

Read more...

Articles

What can marketing ...

Yesterday, I spoke at Cebit 2014 on sales ...
How to flirt with your ...

Why marketing automation is more than just a ...
Why your clients hire ...

We hit the road running in Atlanta and ...
Some entrepreneurs are ...
It's a Saturday and I am sitting in my ...
How to define your ...

Driving down the streets of Munich, I looked ...
Leadership and the role ...

"Leadership is lifting a person’s vision to ...

Columnists

Features

The Food Stalker: Sandie Ward
The Food Stalker: Sandie Ward

What inspired me to write a ...

Change for the better
Change for the better

Logistics can be a tricky ...

50 Shades of Marketing
50 Shades of Marketing

I have a conspiracy theory ...

Find out what 'Creating Content to ...
Find out what 'Creating Content to ...

...

Why Start-up's Fail - 10 Reasons To ...
Why Start-up's Fail - 10 Reasons To ...

Today, I am reminded yet ...

Locations

  • Marketing Eye
    Sydney / Melbourne / Brisbane / Perth /
    Atlanta / New York / Los Angeles
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • 1300 300 080

New Websites

Case Study: BrightLine Solutions AtlantaMarketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.