21 November 2024 Last updated at 03:25 GMT

Strategy

Blog and they will buy: how social media is driving our customers to buy

Blog-and-they-will-buy-how-social-media-is-driving-our-customers-to-buy
Category: Strategy
Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.

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How do you manage your social media profile?

Category: Strategy
In light of the past week whereby a person who is on television on occasion has been admitted to hospital after reportedly trying to take her life, the question of managing social media profiles is now on everyone's lips.

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QR Codes - Only Limited By Your Imagination and Target Audience

QR-Codes-only-limited-by-your-imagination-and-target-audience
Category: Strategy
For many small businesses, the not-so-new marketing technique of QR Codes is just another technology platform that may well be a craze.

Unfortunately, this would be wishful thinking.

QR Codes are here to stay and in 2012 small businesses will find everything from advertisements through to resumes featuring QR Codes alongside brand names sending consumers and customers to websites, video, advertisements, catalogues, contact information, product suggestions and so on.

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Articles

What can marketing ...

Yesterday, I spoke at Cebit 2014 on sales ...
How to flirt with your ...

Why marketing automation is more than just a ...
Why your clients hire ...

We hit the road running in Atlanta and ...
Some entrepreneurs are ...
It's a Saturday and I am sitting in my ...
How to define your ...

Driving down the streets of Munich, I looked ...
Leadership and the role ...

"Leadership is lifting a person’s vision to ...

Columnists

Features

The Food Stalker: Sandie Ward
The Food Stalker: Sandie Ward

What inspired me to write a ...

Change for the better
Change for the better

Logistics can be a tricky ...

50 Shades of Marketing
50 Shades of Marketing

I have a conspiracy theory ...

Find out what 'Creating Content to ...
Find out what 'Creating Content to ...

...

Why Start-up's Fail - 10 Reasons To ...
Why Start-up's Fail - 10 Reasons To ...

Today, I am reminded yet ...

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New Websites

Case Study: BrightLine Solutions AtlantaMarketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.