In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012?

With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.

It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.

Day 1: loads of emailing

If you are following my marketing blog, you would know that I have developed an information memorandum to expand Marketing Eye into the US market. It is incredibly exciting times for everyone at Marketing Eye and we are all 'on the same page' with pushing me out the door and into another country to set up shop. Fortunately, I am not taking this personally! But Julie Schoneveld does run a good show and she has everything running very efficiently and effectively. For the shortest month of the year, we have turned over more money than any other month since our inception and the profit has risen accordingly. Not bad going really!

What keeps you awake at night?

Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job?

What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”