30 May 2017 Last updated at 03:25 GMT

Brand

What are you doing with your personal brand?

What-are-you-doing-with-your-personal-brand
Last night, after a good friend’s birthday celebration, I headed off to Trak in Toorak to hear Ben Hazelwood, a final 8 contestant on The Voice sing with Prinny Stevens.

They were brilliant. They clearly loved what they were doing and were coming to terms with their new-found fame in Australia. There were hundreds of fans completely absorbed by every word they sang. It was great to see.

As we stood around chatting in one of the private bars, I watched Ben Hazelwood at work. He was the consummate professional, exceptionally polite and engaging.

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How to wear your brand on your sleeve with enthusiasm

How-to-wear-your-brand-on-your-sleeve-with-enthusiasm
How often are you asked to do a speech or presentation?

If it is like me, I am always asked to do speeches, but as I have gotten older and more experienced, I am a lot better at picking and choosing where I should spend my time doing presentations.

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What is a brand for life?

what-is-a-brand-for-life
Life is a long time and staying loyal to certain brands whether it's Heinz Baked Beans, Chanel No. 5 perfume, Nike, Tiffanys, Toyota, Ray Ban or Mokador Coffee - the endurance of brand loyalty can be a long, arduous path.

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