21 December 2024 Last updated at 03:25 GMT

Features

The Food Stalker: Sandie Ward

The food stalker
Category: Features
What inspired me to write a blog?
I want to “Go to Oz” like Dorothy did and share my passion for food and fashion. All of my time spent traveling the world relate directly to finding a human face to associate with my destination, the food I eat and the memories. In a time of fast growing technology I think we are all seeking ways to “connect”, encouraging us to find through the universal language of food a genuine human connection.

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Change for the better

Change for the better
Category: Features
Logistics can be a tricky market but as Grant Gurney, general manager business development for Yusen Logistics explains to Marketing Eye, an integrated business model is the way forward. 

Yusen Logistics was born on October 1, 2010, of a merger between the NYK Group’s freight forwarder, Yusen Air & Sea Service, and its domestic logistics company NYK Logistics.

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50 Shades of Marketing

50-shades-of-marketing
Category: Features
I have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey".

If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.

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Find out what 'Creating Content to Drive Connections' really means.

Find-out-what-Creating-Content-to-Drive-Connections-really-means
Category: Features
A goal for Marketing Eye is to improve customer satisfaction in the next 12 months.

It takes so much effort and money to acquire a customer, that by investing back in their satisfaction, we will automatically improve our bottom line and create greater brand loyalty.

To do this though, you need to create a "shift" in the way people think in your organisation. That is easier said than done.

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Why Start-up's Fail - 10 Reasons To Consider

why-start-up-s-fail-10-reasons-to-consider
Category: Features
Today, I am reminded yet again why start-ups fail.

I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.

They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.

I asked all the normal questions;

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Why does business suck the life out of your personal life?

why-does-business-suck-the-life-out-of-your-personal-life
Category: Features
Have we all got it so wrong?

A few weeks ago, I had to cancel a trip to the US that was for both business and pleasure. Mainly business, but a few days pleasure that I was seriously looking forward to. There were real reasons, which I cannot disclose here, but nevertheless, business was somewhat involved.

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Is BUSINESS AS USUAL killing your brand?

is-business-as-usual-killing-your-brand
Category: Features
I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level.

What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.

Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.

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Columnists

Features

The Food Stalker: Sandie Ward
The Food Stalker: Sandie Ward

What inspired me to write a ...

Change for the better
Change for the better

Logistics can be a tricky ...

50 Shades of Marketing
50 Shades of Marketing

I have a conspiracy theory ...

Find out what 'Creating Content to ...
Find out what 'Creating Content to ...

...

Why Start-up's Fail - 10 Reasons To ...
Why Start-up's Fail - 10 Reasons To ...

Today, I am reminded yet ...

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