I cannot be sure whether it is because I have a whole heap of friends are reaching major milestones by turning 40 and 50 respectively, or that it really is a reflection of where I am in life, but there has been alot of discussion of late about the meaning of life. And to be honest, I really like it.

Sometimes, life doesn't go as planned. And that is ok.

As we continue to embark on the journey of life, we will experience it in it's enormity. Sometimes we will be so happy, we will literally want to pinch ourselves. Other times, we will be grateful and know that we are lucky to be in the position in life that we are in. There will be times where we will be sad and disheartened, but those, we hope will be few and far between. They will only help us build character and learn what we want out of life and what we do not.

Travelling from Milan to Australia via Dubai on Emirates the other day, I noticed this billboard. Literally, hundreds of people looked up at it and stared. Amazing impact. What do you think?

I couldn't help but reminisce about the movie with Julia Roberts as a photographer in Step Mom. Do you remember the shoot where the fat, short catering guy is surrounded by beautiful models?

This billboard caught my attention. Very stylish, just like the product. I loved where this Dolce and Gabbana Billboard was positioned in the Milan Airport. What do you think?

It's an interesting concept. Does your lack of trust hold you back in business? You may ask me "what do you mean by that?"

Employees:
Do you trust your employees that they will do the job they are employed to do? That they will turn up on time or that they will be honest in all of their dealings?

Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.

I have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey".

If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.

Success means different things to different people. I have said this before in my marketing blogs and I will say it again. To some, it means having a happy and healthy life. Others, it means how much money they make or how the world views their achievements. For me, it is something that I am completely unsure of.

It's been a windy road to get to where I am today. Sitting in front of my computer, going through literally hundreds of emails and sending off replies like I am in some kind of maniac rush.

Expansion isn't easy. Don't get me wrong - everyone has been supportive, but I have had to pull inner strength from places I never knew existed. You see, when you start a business at 25, there is no such thing as fear. You have nothing to lose. I had nothing to lose to be more precise. Blessed with a wonderful partner at home at the time, I was fully supported and encouraged to go out there and give it my best. And that I did.

A goal for Marketing Eye is to improve customer satisfaction in the next 12 months.

It takes so much effort and money to acquire a customer, that by investing back in their satisfaction, we will automatically improve our bottom line and create greater brand loyalty.

To do this though, you need to create a "shift" in the way people think in your organisation. That is easier said than done.