28 March 2024 Last updated at 03:25 GMT

Magazine

Up close and personal with marketing industry veteran

Up-close-and-personal-with-marketing-industry-veteran
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's owner (who would be Rupert Murdoch himself - eep!).

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What women entrepreneurs can learn from their male counterparts

What-women-entrepreneurs-can-learn-from-their-male-counterparts
Every day I meet with male and female entrepreneurs. In some ways, I would love to use these meetings in a study about human gender based entrepreneurial behaviour because it continues to fascinate me the inherent differences between men and women entrepreneurs.

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1 billion users on Facebook - only 1.3 billion to go

1-billion-users-on-facebook-only-1-3-billion-to-go
1 Billion Users. Now that is a really big number. HUGE!

If you think about the fact that there are only 7 billion people reportedly on the planet, Facebook has a staggering 14% as friends.

In July 2010, they had half that. 500 million registered users to be precise. So, how in 26 months have they increased to double that size excluding China, because its banned there?

The newly public listed company has to make money and now they have 1 billion ways to make that happen. Imagine as a business if you had 1 billion people who "liked" you in your database?

Launching the company's first branding video, Facebook really has a 'skies the limit' philosophy and so they should.

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What does a marketing company do to market themselves?

What does a marketing company do to market themselves
We've all heard about 'why companies fail to grow' with literally thousands of books, blogs, articles and shows talking about why businesses have failed to grow or have had a sudden death.

When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.

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The Naked Truth: Why marketers need to take their clothes off more often

The-naked-truth-why-marketers-need-to-take-of-their-clothes-off-more-often
Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.

As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some comfortable clothing attire. That's what you do, right? Well, almost.

The bathing suit is not required. In fact, if you bring it along, and you go to a traditional hamams you may be confronted with an old Turkish woman telling you to put the bathing suit away "not needed". Then what do you do? You are there for an experience, right?

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How is someone contributing to your life?

Every now and again, this blog gets personal. Very personal.

Today is one of those days. Not because I feel particularly inspired to share how I am feeling, but as I am sitting here on a Sunday, enjoying the Spring breezes through my balcony opening, I thought I would share with you something that a former Monk shared with 800 people at a conference I attended in Istanbul.

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The New Myspace: Getting Sexy Back

My-space
The king of reinvention then subsequent flops, Myspace, has once again relaunched and its looking very promising. A mixture between an entertainment version of Pinterest with a splash of Twitter and Facebook, has seen the new promotion video linked to The New Myspace go viral.


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Direct Marketing: How Direct Are You?

If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all the time and effort at all. It’s confused, abused and misused by several marketers.

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Is your marketing strategy stale?

If you are finding it hard to keep up to the latest in marketing techniques, you are not alone.

Most marketers, let alone small business owners, are struggling to keep abreast of the new developments in technology, buzz words, Google algorithm changes, content trends and more. Why? Innovation has been put on steriods and every technology guru is hoping to become the next Mark Zuckerberg and bank a few billion or at the very least, get their faces on the cover of Forbes.

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How do you manage your social media profile?

In light of the past week whereby a person who is on television on occasion has been admitted to hospital after reportedly trying to take her life, the question of managing social media profiles is now on everyone's lips.

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