18 October 2017 Last updated at 03:25 GMT

Magazine

Reasons behind why people buy from you

With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.

It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.

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From Amsterdam to Melbourne

Ever travelled on a long haul flight and got off feeling like you have just gone on a holiday, rather than overcome with jet lag? It is a rarity, let me assure you, but I have to say, I have had the most pleasant surprise flying with Ethiad from Amsterdam to Melbourne.

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Business Turnaround Specialist Is Just What The Doctor Ordered

Business Turnaround Specialist Is Just What The Doctor Ordered
Business Turnaround Specialist Is Just What The Doctor OrderedIt may appear on the outset that Marketing Eye doesn't need a business turnaround specialist, and to some degree we don't. We make money, we continue to grow and enter new markets and we provide a service that small business owners need.

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The travelling gypsy!

The travelling gypsy
The travelling gypsy "If you believe you can, you probably can. If you believe you won't, you most assuredly won't. Belief is the ignition switch that gets you off the launching pad." Denis Waitley

It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!

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Atlanta, here I come!

Atlanta here I come
It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.

It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)

And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.

So, what's next?

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Heart of a Champion

Heart of a champion
There's a freedom associated with riding a bike. whether it is a push bike, race bike or motorbike, the open air and speed provides a thrill that exists from childhood to adult life. Chris Reynolds has intimate knowledge of that freedom and it is his inherent sense of freedom and adventure that led him to buy the Australian division of global powerhouse Champion System.

Chris is nothing if not opportunistic. When his wife was offered a trading position in Hong Kong, Chris contacted Champion System, who had been supplying the wares for a bike wholesaler with whom Chris was working in Sydney.

He understood the industry, had the runs on the board and it was clear that Chris was a ‘go-getter’. It meant the powerbrokers in Hong Kong had no hesitation in hiring him.

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Tommy Mendes

picture tommy mendes
How long did you have that business for? What size did it grow to? What did you sell? What were the biggest challenges with having a business that size? Do you love fashion? Who inspires you?

I worked as 12-year-old in my family business, a family shoe store called Plaza Bootery. At a very young age, I was exposed to business and cash - as teenager, that made a great impact on me. I was groomed to take over the family business but left it to pursue my own venture, opening my first shop next to the family business. It was called Plaza Too and sold only women's shoes and accessories.

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Where Function Drives Form

where-function-drives-form
Cygnett designs, develops and manufactures innovative digital accessories for the world’s most popular gadgets and technology. From cases and accessories for iPod, iPhone, iPad, smartphones and tablets to portable speakers, earphones, power products and laptop bags, Cygnett is celebrated as one of the world’s major digital accessories designers and manufacturers.

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A clean sweep

A clean sweep
You have to get people who have a similar desire to produce what you want to produce.

Hospitality is a tough industry: long hours, high level stress and difficult customers. You have to love the industry to be involved, especially if you are running the back of house, which presents its own challenges. These challenges include equipment maintenance and cleaning. Keeping equipment in top working order can be expensive and if something breaks down, there may be a long wait for a technician.

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Go Beyond MBA

Go-beyond-mba
"Companies exist to solve problems in the world, not to make money…"

The Go Beyond MBA event started as an idea or wish to inspire people to think differently. To become aware of what’s going on in the world (in terms of crisis on economy, poverty, climate and energy) and to challenge them to not only work for themselves but also for a higher purpose. We invented speakers that are actually ‘normal’ people that really make a difference.

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Articles

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Why your clients hire ...

We hit the road running in Atlanta and ...
Some entrepreneurs are ...
It's a Saturday and I am sitting in my ...
How to define your ...

Driving down the streets of Munich, I looked ...
Leadership and the role ...

"Leadership is lifting a person’s vision to ...

Features

The Food Stalker: Sandie Ward
The Food Stalker: Sandie Ward

What inspired me to write a ...

Change for the better
Change for the better

Logistics can be a tricky ...

50 Shades of Marketing
50 Shades of Marketing

I have a conspiracy theory ...

Find out what 'Creating Content to ...
Why Start-up's Fail - 10 Reasons To ...
Why Start-up's Fail - 10 Reasons To ...

Today, I am reminded yet ...

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New Websites

Case Study: BrightLine Solutions AtlantaMarketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.