21 December 2024 Last updated at 03:25 GMT

Magazine

A clean sweep (2)

A clean sweep
You have to get people who have a similar desire to produce what you want to produce.

Hospitality is a tough industry: long hours, high level stress and difficult customers. You have to love the industry to be involved, especially if you are running the back of house, which presents its own challenges. These challenges include equipment maintenance and cleaning. Keeping equipment in top working order can be expensive and if something breaks down, there may be a long wait for a technician.

Read more...

Go Beyond MBA

Go-beyond-mba
"Companies exist to solve problems in the world, not to make money…"

The Go Beyond MBA event started as an idea or wish to inspire people to think differently. To become aware of what’s going on in the world (in terms of crisis on economy, poverty, climate and energy) and to challenge them to not only work for themselves but also for a higher purpose. We invented speakers that are actually ‘normal’ people that really make a difference.

Read more...

High-tech Mariners

High-tech mariners
At the frontier of bringing Australian mariners into the future is Queensland based Foreshore Marine.

In an industry that experienced growth throughout the GFC and is expected to continue to grow as demand climbs, founder of Foreshore Marine Yulio Spadina stresses the importance of change: “With a background in building prior to marine construction, we understand that building practices change over time but tend to remain the same in marine construction.”

Read more...

Use of social media in small business

Use of social media in small business
Not too long ago, there was a lot of jargon revolving around the social media marketing and most believed that it takes a “social media expert” to do the job. Today, social media is not a new fad, but an integral part of marketing which can best be termed as evolutionary. It is your everyday marketing, every marketer’s lips—and it doesn’t have to be in the books or taught in order to be harnessed.

Read more...

Follow your own path

Follow your own path
When Principal Partners decided to become a stand-alone business, it was to enable them to follow their own charter of independence. Jonathan Jackson speaks with Matthew Morley about how this independence allows the company to really get to know their clients’ personal and financial needs.

Approximately 18 months ago, BDO Wealth Management made the decision to separate itself from its parent BDO. This Victorian-based business was moving in a different direction, with a more holistic range of services and a rounded way of looking at client management.

Read more...

April Baker

April Baker
April Baker, wife and mother of two sons, is currently planning her latest exhibition. “It’s a display of charcoal imagery that stirs emotions lying dormant within”.

April describes her images as sentimental, happy and playful, with an inner source of energy that tugs at the viewer’s heartstrings. This is an apt description of her previous sell out exhibition “Loved Bears” which featured wonderfully emotive charcoal drawings of pre-loved teddies whose patched fur and missing button eyes tell a tale of years of love and devotion from countless children.

Read more...

Marketing Eye Contact

ME-logo-large
Entrepreneur, innovator and marketing enthusiast Mellissah Smith has one goal: to improve small businesses and change lives.

In its eight years of operation, Marketing Eye has developed from a niche service provider into one of Australia’s leading marketing representatives. In that time founder and former CEO Mellissah Smith has developed along with the company; she still possesses the same enthusiasm, but that enthusiasm has been tempered with experience and maturity. That is why the time is right to make an impact on foreign soil.

Read more...

Are you too deep in your comfort zone?

Are you to deep in  your comfort zone
IT threats galore: As a business, how secured are YOU?

Your computer system could be a ticking bomb in disguise. A bomb once exploded will bring the business to a standstill.

Mobile Computer Services Australia or MCSA, as they like to be called, have been the Mobile IT experts for more than 20 years bringing IT services to small and medium businesses’ doorsteps. Australian-owned and operated, MCSA is located in the convenient Sydney suburb of Gladesville. It’s the geographical centre point of all of Sydney’s major business districts.

A quick chat with MCSA director Rick Macri reveals the idea behind the business.

Read more...

Taking stock of your wealth

Taking stock of your wealth
A holistic approach to financial management is the best way to wealth creation and it is that approach that has made ABS Morgans so successful. Jonathan Jackson speaks with senior investment advisor Michael Mansfield about football, wealth strategy, asset allocation and surviving the GFC.

It was a family holiday that peaked Michael Mansfield’s interest in finance and broking.

“My father took the whole family to the US for four weeks. It was a significant moment for me, going to America and Disneyland, and I remember talking to dad about it and him saying the holiday was based on some investments he made in gold and the share market. So, that interest in finance was always there.”

Read more...

Work Life Balance

Work life balance
As I type this article, attempting to balance my laptop on my knees while waiting for my next client, my mind wanders to one of those times in my life when I was happiest. I remember feeling that I had everything I needed and valued in my life. Could this be that often-elusive element, ‘balance’ that I recall?

Read more...

Articles

What can marketing ...

Yesterday, I spoke at Cebit 2014 on sales ...
How to flirt with your ...

Why marketing automation is more than just a ...
Why your clients hire ...

We hit the road running in Atlanta and ...
Some entrepreneurs are ...
It's a Saturday and I am sitting in my ...
How to define your ...

Driving down the streets of Munich, I looked ...
Leadership and the role ...

"Leadership is lifting a person’s vision to ...

Features

The Food Stalker: Sandie Ward
The Food Stalker: Sandie Ward

What inspired me to write a ...

Change for the better
Change for the better

Logistics can be a tricky ...

50 Shades of Marketing
50 Shades of Marketing

I have a conspiracy theory ...

Find out what 'Creating Content to ...
Why Start-up's Fail - 10 Reasons To ...
Why Start-up's Fail - 10 Reasons To ...

Today, I am reminded yet ...

Locations

  • Marketing Eye
    Sydney / Melbourne / Brisbane / Perth /
    Atlanta / New York / Los Angeles
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • 1300 300 080

New Websites

Case Study: BrightLine Solutions AtlantaMarketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.